The pattern of close cooperation between the film and tobacco industries
Smoking and tobacco-related products promote more aggressive tumors through increased proliferation, angiogenesis, migration, invasion, and resistance to cytotoxic therapy, and they cause adverse outcomes in patients with cancer through increased overall mortality, cancer- specific mortality, risk for developing a second primary cancer, and strong associations with increased toxicity from cancer treatment.2 In an effort to improve population health, the Finnish government aims to make the country tobacco-free by 2030
To truly reduce youth exposure to tobacco imagery, Truth Initiative calls for a comprehensive set of policies to curb tobacco depictions on screens, including: Urging distributors to develop transparent anti-tobacco policies - Media companies, creative guilds and show runners should create comprehensive policies that do not support the normalization of tobacco and make policies publicly available
Indeed, the roots of nicotine addiction stretch back many thousands of years, and scholars are still just beginning to understand the deep time history of this ancient plant and its coevolutionary relationship with humans
