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Additional Resources Impact of The Real Cost Media Campaign on Youth Smoking Initiation Cost-Effectiveness Analysis of The Real Cost Campaign's Effect on Smoking Prevention, American Journal of Preventive Medicine How The Real Cost successfully changed youth's risk perceptions and beliefs about smoking, American Journal of Health Promotion Findings on the target audience's awareness, PLOS ONE (2015) Evidence of youth receptivity to the ads during message pretesting, Journal of Health Communication 1

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The hydrochloric acid also seems to mess with the e-cigs nicotine

By taxing them in a way similar to tobacco, were hoping that we can keep more young people from trying it, getting hooked on it, staying on it, said Baker, lead author of the second bill