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Smokers can couple the range with our recently launched Rizla Flavour Infusions, which will enable them to enjoy a familiar mentholated experience, while also providing incremental sales opportunities for retailers. Brand loyalty has always been strong purchase driver in tobacco and our research shows that 82% of menthol and crushball smokers will remain with their usual factory made cigarette brand, while 70% are expected to switch to a smooth or full flavour variant when the menthol ban arrives, Street added.

Further, a one-dollar increase in a states tax differential with the average tobacco state is associated with a 6.8 percentage point increase in smuggled cigarettes per capita into the state through commercial smuggling

18(July): 60

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