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The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials

Our team is familiar with the FDA labeling requirements for cigarette packaging and can work with your design to ensure compliance while maximizing the brand space available

The effects of some of these chemicals also explain why its advised that women shouldnt smoke during pregnancy

H., Arnold, N., Keller, K., Prochaska, J