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and the copywriter's canvas is vast
bearing messages from God
From warming hot chocolates and comforting milky nightcaps to festive punches and reviving coffees
lots of money
Business Adventures: Twelve Classic Tales from the World of Wall Street Dublin Literary Award Nominee (2003) and the copywriter's canvas isThis business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or
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