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Lindsay understands the Bachelorette title is a big deal, though maybe not as big a deal to her as it is to ABC, which has taken the opportunity to pat itself vigorously on the back for the historic moment and its groundbreaking casting. Meanwhile, as the barrier-breaker at the center of whats previously been one of the whitest reality television programs known to primetime, Lindsay might even more fastidiously bland and media-trained than her many bland, media-trained predecessors

We tried to figure out a way in which we could leverage off of the popularity of THE dress and actually use it for good. The campaign comes just ahead of International Womens Day on March 8

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Make sure your toes aren't pinching and that they have enough room to spread