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Even if these measures aimed at curbing the tobacco industrys use of the package as a promotional mini-billboard have yet to achieve the drop in cigarette consumption that proponents had hoped for, plain packaging has thrown a wrench into business-as-usual and has irritated libertarian ideologues

ISBN 978-0316105316

In particular, retailers can label the flaps which most of the north-of-the-border systems use to meet the particularly stringent Scottish rules to help staff memorise where key tobacco SKUs are placed behind the screens

But the perfect storm of promotion by self-appointed Zynfluencers (Philip Morris International does not use influencer marketing), Gen Zs awareness of vaping health hazards during COVID, and an increase in distribution led to Zyn breaking through the ceiling of mass culture