10.1136/tobaccocontrol-2017-053961 [DOI] [PMC free article] [PubMed] [Google Scholar] Hindocha C, Freeman TP, Ferris JA, Lynskey MT, & Winstock AR (2016)
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For each theme, participants rated on a five-point Likert scale how effective (from not at all effective to very effective) they thought each message theme would be in discouraging non-smokers from smoking, and on a second five-point Likert scale on effectiveness in encouraging current smokers to quit
