european cigarette packaging EU upholds tough rules on tobacco These new French cigarette packs

The better way to harmonize the idea of an objective standard with the idea of what consumers actually believe (which the court seems to think of as subjective on an individual basis) is the venerable concept of a substantial number of reasonable consumers. The fact that a substantial component of the customer base is deceived is evidence that their conclusions are reasonable (as opposed to idiosyncratic), and objective things can be said about the aggregate of consumers.] Likewise, even if the menthol representations werent inherently misleading, they were plausibly in fact misleading

Retrieved March 17, 2021

Looking ahead, the future of hand-rolled cigarettes is not just about preserving a cherished tradition

If it's able to figure this step out, the idea is that it will start scouring for cigarettes elsewhere as payment for its meal