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Ultimately, the new branding strategy creates greater cohesion around a central idea, clearly conveying the purpose and promise of the organization, rallying people and communities across generations to take initiative and become the generation that ends smoking

In people with mental health problems, there is scarce research that has explored how family and peer smoking status, rules on smoking in the home, and family or peer attitudes impact smoking cessation

The graphic below summarises the key health benefits of quitting smoking over time

The number of teen smokers has fallen to almost negligible levels, according to the latest survey data