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for Virginia Slims cigarettes TOBACCOThe International Weekly November 15, 1968 After only nine weeks of advertising, independent audits of high volume stores, in the Bay area, showed Virginia Slims had obtained the following sales share of market: *Chain food stores 3.7% *Independent food stores 3.0% *Chain drug stores 4.2% *Independent drug stores 4.6% *All other accounts 5.0%.. Introducing the Virginia Slims tennis, golf, visit Aunt Martha, stroll-in-the-park sweater. Advertisement by Philip Morris, Inc

For women, those who smoked one cigarette per day had 31% of the excess risk of heart disease and 34% of the excess risk of stroke associated with smoking 20 cigarettes per day

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