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Together with Aroports de Paris, through our unique SDA (Socit de Distribution Aeroportuaire) partnership, we are setting a new benchmark for the future of airport retailing with the launch of our exciting and brand new walk-through store. SDA CEO Guy Bodescot added: The new BuY Paris Duty Free concept store is a real achievement in outstanding retailing as we have taken our considerable knowledge and understanding of the shopper profiles here in Paris and developed a unique shopping concept to provide a magical experience for passengers. LS travel retail France CEO Michel Perol said: Understanding customers and creating stores around them is integral to the strategy of LS travel retail France and, along with the dedicated investment in retail space made at Paris-Charles de Gaulle by Aroports de Paris, I believe the new concept marks a new wave in innovative partnerships and airport retailing. BuY Paris Duty Free Marketing Director Sandrine Mercier said: This new store concept confirms the vocation of the brand more than ever in the heart of travel for passengers
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