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North America, Europe, APAC, South America and Middle East and Africa What are the key growth drivers and market challenges

Quitting and bitter reality On the complete opposite side of the spectrum, quitting nicotine in all its forms seems to be the least aesthetically developed part of the experience

Its lung cancer rate is less than half the European average, while overall cancer incidence is also far below that of any other EU member state

Tobacco giant Philip Morris International announced a radical rebranding idea this week which they said will focus on smoke-free products. The company which makes classic cigarette brands such as Marlboro, L&M and Parliament laid out their new vision in a manifesto that promised a much better choice than cigarette smoking. They also claimed products such as vapes and e-cigarettes would eventually replace cigarettes completely in the UK