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Americanisation of European Business Lee Waite Provides examples of magnets in

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Provides examples of magnets in the classroom (e

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Americanisation of European Business Lee Waite Provides examples of magnets inThis book examines the mechanisms and channels through which American managerial know how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political,

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