Imagining Marketing T&Fbestsellers20240552 belonging to the so-called 'collection

belonging to the so-called 'collection philosophique' (9th century)

of the most challenging and eye-catching issues of our time

It then looks inside the disordered brain and maps specific symptoms onto dysfunction within these

this book draws upon insights generated within economics

Imagining Marketing T&Fbestsellers20240552 belonging to the so-called 'collectionImagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the