The first study, conducted in 2013 in Poland and reported on by the New York Times last year, "showed that levels of some of the most toxic contaminants in tobacco smoke were substantially lower in users of the Iquos heat-not-burn device than in smokers, though they were somewhat higher than in those who abstained." Problem was, the study only lasted five days (a fairly short time period for a study that's designed to measure serious health effects.) A second and third study involving more people and lasting between three and 12 months, are also being undertaken, according to the Times
Harold Wimmer, president of the American Lung Association, said Thursday's announcement was "game-changing." "For generations, the tobacco industry has intentionally targeted Black and other communities with marketing of menthol cigarettes, resulting in tobacco-related death and disease as well as health disparities," he wrote in a statement, adding that close to half of all kids start smoking with menthol cigarettes." Because the vast majority of adult smokers start smoking as teenagers, experts say a ban on menthol has the potential to dramatically reduce the number of people who begin smoking
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With the increasing popularity of e-cigarettes and the ongoing shift towards online retail channels, the global e-cigarette market is expected to continue its growth trajectory in the coming years
