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He then realized how menthol's popularity with the Black community came from decades of racially targeted marketing, including ads (such as the Kent Menthol ad shown above) depicting Black models in Black magazines like Ebony, and cultural events in Black neighborhoods like the KOOL Jazz festival, sponsored by the menthol brand

More details - vice-press.com/blogs/news/the It's 106 miles to Chicago, we got a full tank of gas, half a pack of cigarettes, it's dark

All of which sounds like new-product suicide by design

Thus people who may have abstained from smoking because they were intimidated by the cigar were drawn to the ease of smoking a cigarette (DHHS 2000b)