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Kingsley Wheaton, chief strategy and growth officer at BAT, says: Were proud that today, over 8.8m adult consumers now use glo

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Kent's identity shift was subtle: packaging retained the red-white scheme, but ads focused on "continuous improvement." The scandal's full impact emerged in the 1990s with lawsuits, but the design transformation from asbestos-era boldness to acetate subtlety preserved Kent's image as an innovator

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