Marketing Corporate Image : The Company as Your Number One Product Condition:Good There is nothing exotic about

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You will feel that sense of elation when crossing the line ahead of the pack

Marketing Corporate Image : The Company as Your Number One Product Condition:Good There is nothing exotic aboutInfluence consumer choices, build brands, pre sell new products or services, and add value to your company in the minds of customers and investors simply by treating company image as your number one product. Based on exclusive interviews with successful image makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" campaigns that ally the