In a study of smokers with asthma, those who quit smoking for six weeks showed a significant increase in FEV1 (Forced Expiratory Volume in one second) and a reduction in sputum neutrophils, highlighting the benefits of quitting even in the short term
Executive functions impaired According to the findings of the study, both groups of cocaine addicts undergoing rehabilitation displayed significant neurocognitive impairments compared with the control group in tasks that involved working memory, speed processing, inhibitory control, mental flexibility, and decision making
The ASAs ruling states that the ad must not appear again in its current form. The ASA judgement, published on the 15th February 2023 stated: We told CCHG Ltd not to make smoking cessation claims about their e-cigarette products in the absence of a relevant MHRA [Medicines and Healthcare products Regulatory Agency] licence. Sheila Duffy, Chief Executive of health charity, ASH Scotland, said: We welcome ASAs ruling which draws a clear line for profit-making vaping businesses like VPZ inappropriately using medical language about e-cigarettes in advertising sales pitches
Translation: "Motto: fragrant essence, pure and lovely." c.1930s