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The absence of stringent rules allows e-cigarette manufacturers to continuously iterate on device design, flavors and other product attributes, enhancing appeal and driving sales growth. Of course, this sectors outlook may be dampened by anti-tobacco harm reduction sentiments, especially in the wake of the recent Conference of the Parties to the World Health Organization Framework Convention on Tobacco Control

But marketing researchers found that Black smokers had a slight preference for menthol cigarettes, a preference that tobacco companies sought to exploit

Juul Labs is now a distant second in the e-cigarettes market, accounting for less than a quarter of retail sales