In This Article: In a study of over 2,000 promotional Instagram posts for 25 synthetic nicotine brands, only 263 posts (13%) adhered to FDA health warning requirements Posts that included health warnings and a larger warning size received less user engagement Enforcement of FDA-compliant health warnings on social media may reduce youth engagement with synthetic nicotine and tobacco marketing In a new study published in the Journal of the American Medical Association (JAMA) Open Network , researchers including lead author Jiaxi Wu, now a postdoctoral fellow at the Health Communication & Equity Lab at the Annenberg School for Communication, analyzed over 2,000 Instagram posts by synthetic nicotine e-cigarette brands and found that 87% did not adhere to Food and Drug Administration (FDA) guidelines for tobacco marketing

(This employee asked to be kept anonymous for fear of retribution, as he signed a nondisclosure agreement with Juul.) That year, after intense pressure from regulators, Juul removed flavored pods from stores and put them only on their website, where customers had to pass the 21-age requirement to buy them
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