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Since lighters are inherently dangerous and pose a risk for injury, the primary goal of a lighter company is to generate the most revenue while ensuring the safety of its customers

The challenge for Philip Morris International is not merely to stop selling cigarettes, but to decide what to sell instead and, more importantly, what role it wants to play in peoples lives

You may not feel like an expert, and thats okay

Building upon Tested on Humans, truth also launched Ready to Ditch JUUL, a campaign that highlighted how young people are quitting and driving those looking to quit e-cigarettes to the quit vaping program This is Quitting