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Canada recently introduced a new initiative by printing health warnings directly on individual cigarettes, with messages like Poison in every puff. This is part of a broader strategy to make the dangers of smoking harder to ignore and to address concerns that smokers might overlook the warnings on the pack

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The manufacturing of RTS initiated and enabled unprecedented manipulation to the cigarette and its constituents

We then aimed to evaluate the perceptions of these smokers towards eight health warnings and messages on individual cigarette sticks, and identify those considered most effective in influencing smoker behaviours