Its shares fell 2.8 percent on Thursday, trading at 2715 pence by 0914 GMT
The FDA said it would prioritize removing vaping products that clearly appeal to kids, such as those with packaging that resembles juice boxes, candy or cookies
It would allow for the creation of a legal, taxable market, generating potentially billions in revenue for the exchequer
Altria Group, Inc., British American Tobacco plc, Eleaf Group, Elf Bar, FreeMax Technology Co., Ltd, Geekvape, Imperial Brands plc, JTI SA, Juul Labs, Inc., LOST MARY, NJOY Inc., OVALE, Philip Morris International Inc., Reynolds American Inc., YOUME Group are some of the leading manufacturers operating in the global E-cigarette and Vape market