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The targeting of women in tobacco advertising led to higher rates of smoking among women

What we found was a carefully executed plan to present IQOS as the future of tobacco, complete with luxury stores, ads in high-end magazines, and a billion-dollar investment in smoke-free products all designed to grow the market for nicotine with both new users and by keeping current smokers addicted to nicotine and using tobacco products

Further, we assume that No smoking and no vaping signs can be used interchangeably

Do larger graphic health warnings on standardised cigarette packs increase adolescents cognitive processing of consumer health information and beliefs about smoking-related harms