Ideologies of Eastness in Central and Eastern Europe justifying marketing This book aims to further

This book aims to further strengthen the development of the community and knowledge base of accounting historians

EAN: 9780008142100

It has often been claimed that Mahler

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Ideologies of Eastness in Central and Eastern Europe justifying marketing This book aims to furtherThis book explores how the countries of Eastern Europe, which were formerly part of the Soviet bloc have, since the end of communist rule, developed a new ideology of their place in the world. Drawing on post colonial theory and on identity discourses in the writings of local intelligentsia figures, the book shows how people in these countries no longer think of themselves as part of the "east", and how they have invented new stereotypes of the