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Assumptions / Scope Market Scope: The analysis focuses on the global RYO tobacco market, with specific data highlighting the UK, European, and North American regions where RYO consumption is most prevalent GrandviewresearchSphericalinsights

Data from nationally representative samples show that the youngest cigarette smokers use menthol at the highest rates (Figure 1)

The decline in consumption of cigarettes and other tobacco products caused by this measure would reduce revenues from the existing excise taxes that go to support Propositions 99 and 10 purposes, the General Fund, and the Breast Cancer Fund

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