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Under the presidential decree published in the Official Gazette, the per-pack excise tax on cigarettes will rise by 1.28 ($0.03) to 56.78 ($1.31)

Menthol flavoring can mask the harshness of smoking 7 and menthol cigarettes are smoked disproportionately by vulnerable populations 11 , and are associated with increased smoking initiation 12 , increased likelihood of addiction 13 , and decreased likelihood of staying abstinent 14

doi:10.1289/ehp.1408206 King BA, Patel R, Babb SD (2014) Prevalence of smokefree home rulesUnited States, 19921993 and 20102011

What he didn't count on was the slog of getting his product through the FDA's approval process