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Smokers can couple the range with our recently launched Rizla Flavour Infusions, which will enable them to enjoy a familiar mentholated experience, while also providing incremental sales opportunities for retailers. Brand loyalty has always been strong purchase driver in tobacco and our research shows that 82% of menthol and crushball smokers will remain with their usual factory made cigarette brand, while 70% are expected to switch to a smooth or full flavour variant when the menthol ban arrives, Street added.

The MK RG11 Premium Butane Refill is the perfect match for stylish, refillable lighters, boasting a portable, pocket-sized design ideal for on-the-go use

Another theory could be that the 7% figure is based on a survey

Many people use gum on its own or alongside lozenges as part of a step-down quitting plan