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The Attention Merchants : From the Daily Newspaper to Social Media, How Our Time and Attention is Harvested and Sold by Tim Wu These are just a fewAttention merchant: an industrial scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants',