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Squirrel isn’t sure what The Really Beautiful Thing is – or even what it does – all he knows is that he wants it
the midwife paused
The youngest child of many siblings - more than she cares to remember - from earliest childhood she has attended to their every desire
We can fix this
The Growth Dilemma OG25 Squirrel isn’t sure what ThePorsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers? You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good
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