short cigarettes Opened pack of isolated on white background. Clipping path included Stock Photo Facts about the world of

This means a 60-year-old smoker will typically have the health profile of a 70-year-old non-smoker. Although some smokers live long lives due to genetic factors, others develop smoking-related diseases and die in their 40s

The reverse is finished in a sophisticated grey and black design, emphasizing the clean, streamlined aesthetic typical of the era

"As we have found that a large proportion of the cardiovascular risk caused by smoking comes from just one cigarette per day, we hope that our findings could be used to strengthen public health campaigns and provide increased incentive for people to stop smoking

Rijksinstituut voor Volksgezondheid en Milieu (RIVM), 2012